Networking in Berkshire - Business Event Details

March 2013 Blog Posts (23)

Why we may struggle with empathy.

Why we may struggle with Empathy

It’s Good Friday I woke to the sun, yes, the sun beaming in my window, which was a great reason for it to be a good Friday (after the dullest coldest March in 50 years).  As I was about let my enthusiastic fingers rip over the keyboard for my blog (my first this year), the thought “so why is it called Good Friday?” pulled me up in my tracks. I have a choice Google it or ignore it. I Googled; it turns out the reason is unclear so I am choosing to…


Added by Ms Doreen Gowing on March 29, 2013 at 17:30 — No Comments

How to price your product or service for maximum profit


During any slowdown in the market it's a good idea to examine your true costs to identify if any of your products, services or incentives are no longer profitable.  

Working out your costs

Add up all the fixed and variable operating costs involved in producing your product or service. Fixed costs may include: 

  • salaries or wages of full time personnel
  • marketing including advertising and…

Added by Mary Carter on March 28, 2013 at 12:57 — No Comments

That little blue bird is waiting for you!

Today social media is essential to any business wanting to expand their network, reach new markets and attract a larger customer base. Getting started on Twitter needn’t be complicated or daunting, and to guide you through here are a few top tips!

Establish a Twitter Profile

Firstly you’ll need to set up a Twitter profile, this…


Added by Lisa Chaffey on March 20, 2013 at 21:43 — No Comments

Why newsletters are the single most effective tool to build relationships with your customers

A lot of people are dabbling with email newsletters and very few people are actually doing them well! I subscribe to a lot of e-newsletters and there is a big difference in those that send something out very sporadically, perhaps once every couple of months because they think they should... compared to those that send a newsletter at the same time each month,…


Added by Lisa Chaffey on March 20, 2013 at 21:30 — No Comments

Are you hiding behind your logo? Corporate Portrait Photography

Yesterday I was asked to do a 5 minute spotlight presentation to my networking group.  The group is a mix of wonderfully talented women – a personal trainer, a business coach, a financial advisor, a designer, a marketeer, I could go on but I won’t.  Suffice to say, there’s so many wonderful women in the group and they’re all brilliant at what they do.

Each month, a member of the group is asked to offer some words of wisdom from their particular industry & as the photography…


Added by Rachel Bradley on March 20, 2013 at 15:57 — No Comments

Thought Leadership

What is thought leadership?

  • Thought leadership means generating original ideas or opinions on a topic that is of real interest to your target market and relates to what you supply
  • Like most marketing, success requires sustained activity and real insight into your target customers and their needs
  • Unlike most marketing, thought-leadership requires frequent intellectual and analytical effort
  • Thought leadership must appear to be objective; the topic…

Added by Nick Bettes on March 20, 2013 at 13:04 — No Comments

10% Corporation Tax Rate Anybody?

Hi all,

Just to let you know that this April will witness the greatest change in the corporation tax position for many SMEs for many years!

If a SME holds a UK patent or considers obtaining a UK patent for some of its IP, then the Government will award a 10% rate of tax on the profit arising from the worldwide exploitation of that Patented IP for 20 years!

This is fantastic news for those wishing to raise investor money or for those planning to exit, 

SMEs working…


Added by John Mckeown on March 19, 2013 at 10:37 — No Comments

How to define your target market

I have lost track of the number of times I have heard a business owner say, “Everyone is my target market”. In other words they are saying that their product or service “could” be used by anyone. The reality of the situation is that “could” and “will” are two very different things.

There is a saying that the eagle that chases two rabbits will probably catch neither.

The key to creating a successful business starts with establishing very clearly who is most likely to…


Added by Mary Carter on March 19, 2013 at 8:25 — 2 Comments

A 2012 Cybercrime Report Says Successful Cyber Attacks Have Doubled

The is an article from infosecurity magazine website which is a valuable read for any business that believes cybercrime is something that happens to other businesses.

The frequency of successful cyber attacks has more than doubled over the last three years, but the annual cost to organizations has slowed dramatically in the last two years.

Undertaken by the Ponemon Institute and…


Added by Scott Sayce on March 18, 2013 at 15:59 — No Comments

Sometimes You Win, Sometimes You Learn

After hearing this from a client last week I’ve found myself repeating it to people all week. “Sometimes you win, sometimes you learn”.

There are a lot of people and a lot of organisations that make the same mistakes over and over again. In fact many of the mistakes are repeated because no one that could change anything is even aware. And…


Added by Rob Pickering on March 18, 2013 at 9:08 — 2 Comments

No to Stress!

The first thing comes to mind when thinking of massage therapy is stress relief. It's also a crucial factor for anyone trying to achieve a healthier lifestyle. Clinical studies show that even a single 1 hour session can significantly lower heart rate, cortisol levels and insulin levels-all of which help reduce stress through massage therapy.

Taking care of your body should be at the top of your priorities. By adding therapeutic massage to your routine now, you'll feel, look…


Added by sadia on March 15, 2013 at 0:39 — 1 Comment

Why is a Virtual Personal Assistant (VPA) a good idea for your business?

If you’re thinking of employing a Virtual PA, I can heartily recommend it. You might do it to outsource the jobs you aren’t so good at or don’t enjoy. A VPA might help you to get more done; sort out your admin, accounts, or answer your phone. Typing, transcription and travel are 3 more alliterative tasks that you might want someone else to do. But there are a whole host of benefits to a small business aside from getting more done.

However, before we get onto those additional benefits,…


Added by Guy Griffiths on March 14, 2013 at 16:26 — 1 Comment

LinkedIn training Berkshire

I have a few places left on my LinkedIn training workshop being held in Bracknell on 19th March.  I will give 20% off to members of Networking in Berkshire.

Here is a link to the website , but you will need to call me to get your discount on 0118 930 5700.

Added by Steve Mills on March 14, 2013 at 8:58 — No Comments

Marketing Training for Small Business

The Enterprise & Innovation Hub Bracknell Presents – The Marketing without Money Workshop

OI_Bracknell_Logo_Final_rgb We all know that times are tough at the moment, but here is a secret.  Some businesses are doing really well. Why?  Because they are doing the opposite of what all of their competitors are doing.

They are continuing…


Added by Steve Mills on March 14, 2013 at 8:54 — No Comments

Everywhere you look growth is in the air for SME businesses!

SMEs are quietly optimistic that their businesses will grow in 2013 despite tough ongoing market conditions.  This is great news for the UK economy as according to the Federation for Small Businesses at the start of 2012

  • SMEs accounted for 99.9 per cent of all private sector      businesses in the UK,
  • SMEs employed 14.1 million people and had a combined      turnover of £1,500 billion

American Express’s UK Small Business Barometer found that across Great…


Added by Kim Board-Allam on March 12, 2013 at 14:34 — No Comments

Does Your Start Up Business Need Professional Indemnity Insurance?

When you are starting up a new business there are loads of things to think about; premises, staff, stock, advertising and the rest. But before anything can begin, insurance has to be considered and, whilst some cover is mandatory, such as employer’s liability, and some is common sense, such as public liability and the usual buildings and contents, other cover may not be quite so clear. If you are not sure whether you need professional indemnity insurance, contact Sayce Insurance Brokers who…


Added by Scott Sayce on March 12, 2013 at 9:58 — No Comments

The 90-Day Planning cycle

Planning a full year ahead can be tortuous if you get too detailed. I remember when I worked in a large company in the 90’s and held responsibility for a lot of the planning. I dreaded the end of the financial year when it had to be done. It was so detailed that by the time everyone had their say, it was usually 6 weeks into the year that the plan…


Added by Rob Pickering on March 11, 2013 at 10:24 — No Comments

Too wet to leaflet

The first 3 days of this week were very productive.  I signed up 3 new representatives with the assistance of my Area Sales Manager, and they are all lovely ladies, keen to sell Avon products. However, the last two days were a literal washout, as I intended to go leafleting - didn't want to risk soggy leaflets, so I will probably work on Saturday and Sunday if fine.  Next week I'm going to company headquarters in Northampton, can't wait!  Although Avon is heavily involved in coaching,…


Added by Angela Mackoon on March 8, 2013 at 17:16 — No Comments

Protection Against Cyber Attackers – Don’t Forget Insurance As Part Of The Solution

You will see it in the press and never think that it will happen to your business, but, could your business survive if it is hit by or gets targeted by cyber attackers?

There are many different studies that will provide you with the various statistics surrounding the financial impact a cyber attack can leave a business burdened with, yet it is scary to see how many businesses don’t protect their balance sheets with cyber insurance.

You have your office, unit, shop or other…


Added by Scott Sayce on March 6, 2013 at 15:30 — No Comments

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