Networking in Berkshire - Business Event Details

February 2014 Blog Posts (15)

Government Funding for Small Businesses

Just to let everyone know that small businesses, who are serious about growing, can now get support from the government with the help of a new mentoring programme called ‘The Growth Accelerator Programme’. 

It is administered by ‘Grant Thornton’ and can help small businesses access up to £2,800 worth…


Added by Steve Mills on February 27, 2014 at 14:24 — No Comments

Pinterest becomes more appealing with ‘Gifts Feed’

Over the past 18 months Pinterest has been making some major leaps in the social media world. They introduced Map, Recipe, Article, Product and Movie Pins to direct even more people on to Pinterest and create a more interactive space. For businesses, what seemed like a social media platform that only applied to some has been opened up to all for potential B2C interaction. Now Pinterest has taken it a step further with the introduction of the ‘Gifts…


Added by Ann Campbell-Kelly on February 26, 2014 at 10:00 — No Comments

Achieve your potential through emotional intelligence analysis and 1-2-1 coaching

ESI Coaching is offering an individual ESI Coaching Package for £140. This includes:

Administration, scoring and interpretation of the BarOn EQ-i tool

Personal report detailing findings

3 x Individual coaching sessions designed to help you develop your emotional social intelligence

For more details

Added by Nicky Hyde on February 25, 2014 at 21:44 — No Comments

Do business owners need an exit plan?

For certain every business owner will exit the business at some stage whether through strategic sale to a trade buyer, a management buy-out or by retirement!  Without an exit plan they could potentially fail to realise the true value of the business, affecting their long term personal goals.

Evolution CBS is offering local business owners a free business health-check at a business sale clinic, on 20th March in Basingstoke. Owners can book a 45 minute consultation with a panel of…


Added by Kay Binns on February 25, 2014 at 16:06 — No Comments

Over 80% of small and medium-sized businesses use social media

With more and more people constantly logged into the social media world, it is no surprise to find out that over 80% of small to medium-sized businesses (SMB) use social media to market themselves. Recent research done by LinkedIn found that of the 81% of businesses that use social media, 94% of them use it for their marketing.

Social media allows SMB to…


Added by Ann Campbell-Kelly on February 24, 2014 at 10:30 — No Comments

Mind Your Language

What makes a piece of writing really compelling for you? How can you write something compelling for your customers or prospects?

Have you noticed that sometimes you’re hooked immediately and other times you’re bored and click away to another website or turn the page of a magazine? Follow the steps here and be compelling!

Imagine we’re looking at your website home…


Added by Rob Pickering on February 24, 2014 at 10:17 — No Comments

The 80/20 rule is dead

For years we have all heard about the 80/20 rule, but the news is that this no longer applies to businesses.  The new rule is the 94/6 rule and this means that to be successful in business you need to be in the top 6% and not the top 20%.

So for further details regarding the 6% rule, click here.

Added by Steve Mills on February 24, 2014 at 9:35 — No Comments

Marketing Advice for Small Businesses

Did you know that 6% of your industry are making 80% on the income, leaving only 20% of the income for the remaining 94%?  Did you also know that being in that top 6% is nothing to do with how good you are as a accountant, landscape gardener, hair dresser, or what ever it is you do?  What get’s you into the top 6% is the effectiveness of your sales and marketing.  

Your ability to create, and then convert leads into sales is essential your business success…


Added by Steve Mills on February 24, 2014 at 9:00 — No Comments

Buying Through a Broker v. Buying Direct From a Print Company

Hi there,

Without a doubt there are some great printers out there that are very proactive when it comes to educating their clients on the best way to produce their print requirements.

On the flip side there are also some total cowboys in the print management industry. Some of the sharks out there are basically sales people that used to sell print for a print company, but now sell to multiple print companies. Sales, at the end of the day, is not always about product knowledge…


Added by Stuart Young on February 20, 2014 at 12:51 — No Comments

Thinking outside the brand box

Building a strong, recognisable brand and creating fluid brand awareness is a challenge that many of us in the marketing world face. According to the experts of the Oxford English Dictionary, a brand is ‘a type of product manufactured by a particular company under a particular name.’ They also explain that brand awareness is ‘the extent to which consumers…


Added by Ann Campbell-Kelly on February 18, 2014 at 10:01 — No Comments



Work long hours?.....Single?....Would like to meet like minded ladies?

Love Business Dating - Friday 28th February 2014 - Penta Hotel, Oxford Road, Reading - 7:30pm til Late!

Love Business Dating has seen a massive surge of bookings from women and have now had to close the women's bookings all together!

We would like to have lots of single men to meet these lovely…


Added by Gemma Keeping on February 17, 2014 at 21:29 — No Comments

The advantages and benefits of outsourcing HR

The advantages and benefits of outsourcing your HR

By HR Business Consultant- Tim Drake 


When you are running a business your time is already precious. You have important demands such as making money, meeting the requirements of your clients, and ensuring productivity. So the last thing you wish to worry about is HR are and red tape. That is why it is beneficial to outsource your HR. There are a number of benefits, firstly it's frees up your time…


Added by Tim Drake on February 16, 2014 at 14:53 — No Comments

Tweet yourself to success

Talk about making the most of Twitter! The American company Esurance launched a Twitter campaign with their television advert immediately after the Super Bowl. They are giving away the $1.5 million they saved for getting the first advert after the Superbowl (as opposed to one during the game).

They received 200,000 tweets in the first minute and are over…


Added by Ann Campbell-Kelly on February 6, 2014 at 9:30 — No Comments

Who is your Ideal Customer?

It’s important to think about your target market before you dive in and start work on marketing. Think about who would be your ideal client and target them specifically. If you get caught up in thinking that your target market is “anyone”, don’t be fooled, there are always criteria that help you better define who you want to attract. If you create very generalised messages to…


Added by Rob Pickering on February 3, 2014 at 9:30 — No Comments

Preparing for a career in Marketing

We frequently receive enquiries in regards to vacancies, internships and work experience.  Last week we received a request from a young man who is preparing to go to Uni and he just wanted some advice in regards to preparing for a career in marketing. 

Read on for my views on the following key areas:

  • Choosing the right course
  • Identifying the type of role you'll enjoy & excel within
  • Building relevant experience…

Added by Ann Campbell-Kelly on February 2, 2014 at 9:30 — No Comments

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