Networking in Berkshire - Business Event Details

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A Different Take - Why Iceland’s 2018 Christmas Advert was Banned from TV and What it Means for their Marketing

Christmas is the season for marketing. Brands all across the world ramp up their marketing efforts during the festive period, attempting to make themselves synonymous with the warm, fuzzy feelings of the holiday. Nowhere is this more apparent than in the TV adverts released by big brand names like Sainsbury’s and ASDA, which, as mentioned in another …

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Added by Tom Powter on January 17, 2019 at 14:18 — No Comments

Day trading will not make you a millionaire

There are about four trading methods in the Forex trading business. They are categorized according to the timeframes of the trades are running for. Scalping, day trading, swing trading, and position trading are the well-known methods of trading. They resemble the trading process for about few hours, about a day, a week and for seven months accordingly. You can definitely understand that the day trading method is the second one of these methods. It denotes a trading system for about a day.…

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Added by Kate William on January 10, 2019 at 9:00 — No Comments

The markets can be really disturbing to your eyes

Sometimes, our professions do not give the right kind of experiences we would like. Thus the interest of the human being drops down in a certain profession. We all do understand the necessity of interests in professional work. That is why most professionals, like doctors and engineers get a proper plan for their professional life. They fix their targets and start educating the brains for a proper idea about the certain profession of their choice. For your life, it can be anything rather than…

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Added by Kate William on December 24, 2018 at 13:17 — No Comments

Ellie Achieves Distinction in Digital Marketing Diploma

After 2 and a half years of hard work studying alongside working at Digity, Ellie McDaniel has finished the last unit of her CAM Diploma and has been awarded a Distinction in Digital Marketing! This is a fantastic achievement and testament to all of her hard work, adding to the CIM Professional Certificate in Marketing obtained last year. We are really proud of Ellie's achievements and the excellent results are a true testament to the work she has put in to both her studies and…

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Added by Tom Powter on December 17, 2018 at 11:30 — No Comments

How Brands Use Emotion To Win at Christmas

Everyone loves Christmas. The annual holiday brings with it a number of guarantees - mince pies and decorations arriving on shop shelves far too early, the Coca-Cola truck that ‘signals’ the start of the festive season (an impressive feat of marketing itself) and more recently, the Christmas TV adverts of the big chain retailers. It’s become something…

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Added by Tom Powter on December 13, 2018 at 11:35 — No Comments

Random price movement of the currency pairs in Forex market

Nobody is right with their ideologies. Every now and then, people will make mistakes. Or sometimes the plans will not work their ways. This does not bring good outcomes to the people around us when we work in professional life. This kind of problems frequently happens where our plans and strategies do not work properly. The desired results remain far from reaching. In case if you run a business with this kind of situations, the income will be devastating. In the case of the trading business,…

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Added by Kate William on November 27, 2018 at 8:55 — No Comments

Website for Prestigious Architecture and Engineering Software

The Digity Team have recently been working on an exciting new site for Cubic Interactive, who develop, configure and supply a renowned project management software, Rapport3, specifically for the architecture, engineering and construction industry.

As a Digity client, Cubic Interactive work with our team regularly, discussing marketing strategy,…

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Added by Tom Powter on November 26, 2018 at 14:00 — No Comments

Five Tips on How Best to Maximise your Black Friday Promotions

There’s only five weeks to go until the biggest retail period of the entire year - Black Friday. With so many shoppers preparing to descend upon the retail space, both in person and digitally, it’s crucial for businesses to make sure that their Black Friday marketing can stand out among the sea of competition. Maximising your promotions during this…

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Added by Tom Powter on November 22, 2018 at 13:00 — No Comments

How to Utilise Paid Social Media Adverts Effectively to Reach the Best Audience

Making your social media count can be difficult these days. At the start of the year, Facebook announced they were changing their news feed system to favour personal…

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Added by Tom Powter on November 19, 2018 at 16:00 — No Comments

Your Website’s Bounce Rate Might be Affecting Your Google Ranking - Here’s How you Can Fix It

Google rankings can be fickle things - the search engine giant requires a fair bit from your website to keep you on, or as close to, the front page as possible. One thing that may be affecting your website’s Google ranking is your bounce…

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Added by Tom Powter on November 15, 2018 at 16:13 — No Comments

Professional Email Addresses

To all business owners, with (or without) websites, please please use a secure, professional email address. Firstly it separates your personal and business emails, secondly it is branded to your website and thirdly and most importantly it is key to building trust with your clients.

Some companies to look at include G-Suite, Zoho Mail or the global standard of Microsoft.

Microsoft Office 365

With "Essentials" starting from just £5 per user per month it…

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Added by Jennifer Pennington on November 15, 2018 at 10:04 — No Comments

Authentic Sales & Marketing

So much of what is taught about sales and marketing is manipulation.

Yet ask any prospective purchaser if they would choose to buy from someone who they think is deliberately manipulating them and I’m sure the answer would be “no”. As buyers become increasingly aware of the trickery that passes as sales and marketing, there’s a danger of being ‘found out’. I steer clear of ‘get rich quick’ methods like bombarding people with emails filled with…

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Added by Rob Pickering on November 14, 2018 at 17:29 — No Comments

Compliant websites

It's been six months since GDPR came into force and threatened organisations with fines of £millions, and we have found over 95% of the 100+ sites we’ve looked at fail to meet basic GDPR requirements!…

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Added by Jennifer Pennington on November 8, 2018 at 15:18 — No Comments

Dealing with Problem People

A key to success is to surround yourself with people who are excellent – positive, supportive, intelligent, motivated, diligent – helping you achieve success. With these type of people it’s still a challenge to run a successful business, but without them, it’s really tough.

So why is it that whenever I meet a business owner and ask about the people around them,…

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Added by Rob Pickering on November 6, 2018 at 13:30 — No Comments

Seek First To Understand

It was Stephen Covey who said “Seek first to understand, then to be understood” in his excellent book “The Seven Habits of Highly Effective People”.  The reason its such valuable advice is that it’s counter-intuitive and so most people don’t naturally do it.

The trap we usually fall into when trying to get someone to understand us, to see things from our point…

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Added by Rob Pickering on October 30, 2018 at 12:26 — No Comments

From Public Spending to Marketing Austerity?

As Philip Hammond’s Budget sets out the picture for Britain’s future, what does the future of your business and brand look like?

The spending review, next year, will set out plans for public spending over the years to come. But what are your plans for marketing spending over the next 6 or 12-months? What are your priorities? What is the direction of the…

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Added by Rob King on October 30, 2018 at 9:53 — No Comments

Video: The Emerging Key Component of Successful Marketing Strategies

Video is continuing to grow in importance as a vital component of every strong digital marketing strategy. In the age of easy to digest content and shorter than ever attention spans, videos are crucial when trying to catch the eye - no longer do people want to be met with a wall of text when entering a website or…

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Added by Tom Powter on October 27, 2018 at 15:30 — No Comments

Digity Reveals Brand New Website for Pillpax

Digity is proud to launch the brand new website for Pillpax, which helps turn medicine taking from a chore to a convenience.

When designing Pillpax’s new…

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Added by Tom Powter on October 25, 2018 at 14:30 — No Comments

Network to Grow Your Business

You probably want more customers so that you can grow your business? There are quite a few ways to achieve it, but the most effective ways typically involve getting out of your office to network with people. By all means take a look under the desk, behind the filing cabinet, in the cupboards… but I doubt you'll find any new customers in your office! No, the harsh…

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Added by Rob Pickering on October 23, 2018 at 11:08 — No Comments

A New E-commerce Section for studioAV's Website

studioAV have recently announced their new online shop, allowing them to now sell their array of high-end hifi products, including amplifiers, turntables, cables and other accessories, through their website. 

In the past studioAV have advertised their products online, encouraging possible customers to get in touch to find out more, or to visit their showroom to…

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Added by Tom Powter on October 22, 2018 at 13:30 — No Comments

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