The majority of web traffic is driven by the major commercial search engines – Yahoo!, Bing, MSN, and Google. If your site cannot be found by search engines or your content cannot be
put into their databases, you miss out on the incredible opportunities
available to websites provided via search – people who want what you
have visiting your site.
Whether your site provides content, services, products or information, search engines are a primary method of navigation for…Continue
I read a fantastic blog post this morning by a sale coach and strategist Doyle Slayton. He talked about the big issue we all have in times of economic downturn, and that is PRICE.
Doyle says that it’s unrealistic to think that price doesn’t play a factor. Everything hinges on the prospect’s pain, need, and/or their perception of your company’s brand/reputation.
Pain – If the prospect is happy with…Continue
Well here I am sitting in front of my fire on a miserable Sunday afternoon, snow shovel thankfully hanging back in the garden shed. To warm up my day I have been reading the Sunday Times Small Business section which today is reporting on a number of small businesses that have increased sales by large percentages due to revamping or just making a few changes to their web sites. I will not try to repeat the full article but here are a few extracts: