When you run your own business, it’s extremely easy to think that where marketing is concerned, it is like David and Goliath. Big businesses have huge budgets, like the 6 million John Lewis spent on their Christmas ads and the small fortune Coca-Cola spend each year, on branded trucks and teams with promotional clothing and products. Going around the country to visit huge crowds at Coca-Cola Christmas. They have large teams, many communication techniques, and a large…Continue
It is normally quite easy to solve the most common problems of managing Promotional Products, but they often do not become obvious until it is too late. Which can make the difference between a successful campaign and one that has as much impact a gnat's fart.
1. Products which are poor quality
When giving a gift whatever it costs you don’t usually want it to look cheap. Well, the same goes for promotional products. If you give away something…Continue
Do you always think new is best?
That we should not go back to older more traditional ways?
Well for many things I would agree. I wouldn’t want to go back to not having electricity or running water. But with marketing, I think there may be some exceptions to the rule and by embracing only the new ways you may be missing out.
If we take the more traditional types of marketing options like TV, radio, leaflets, billboards and promotional products.…Continue