People will tell you that Twitter takes up time…. that it takes you away from other more important work you could be doing.
They’d be right in the in the first instance.
It’s easy to see the effort required to use Twitter well as a downside. Although it’s a free platform, it requires time and intelligence, as well as a plan, to make something happen.
But you won’t find me agreeing that there are more important things than finding new business and new prospects. That’s…Continue