Networking in Berkshire - Business Event Details

Alastair Cook
  • Berkshire
  • United Kingdom
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Alastair Cook is attending Bob Lewis-Basson's event

SWIM (Second Wednesday in Maidenhead) at Norden Farm,

February 12, 2020 from 12:30pm to 2pm
SWIM (Second Wednesday in Maidenhead) “KEEP BUSINESS LOCAL” Norden Farm An opportunity for people to meet and promote their businesses in an informal relaxed atmosphere with a view to developing and strengthening relationships.  Join us for a networking session on 2nd  Wednesday of each month  between 12.30 p.m. and 2.00 p.m. at Norden Farm  Altwood Rd,…See More
Feb 10
Alastair Cook is attending The Real Business Club's event
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Marketing and Sales for Business Owners: Marketing Planning and Strategy at Thatcham Family Hub

October 9, 2019 from 7pm to 9:30pm
Marketing and Sales for Business OwnersWorkshops in Thatcham, West Berkshire.A key series for business owners who want to improve their sales and marketing knowledge! Whether you have been in business for years or just starting out these workshops will help you• Learn how to stand out from the crowd• Build a strategy you know works• Drive sales through effective marketingClear explanations delivered by business owners. Interactive, friendly & practical. Question & answer time.These…See More
Sep 6, 2019
Alastair Cook is attending Samantha Hargreaves's event

ICAEW (The Institute of Chartered Accountants in England and Wales, Thames Valley) Saturday Networking Group at Windlesham Golf Club

September 28, 2019 from 9:30am to 2:30pm
Come along and join our new Saturday networking group. This meeting will focus on 'the power of connection to achieve your full potential' with shared experiences by inspiring speakers from a wide variety of sectors.Open to all members of ICAEW, members of the Berks, Bucks & Oxon Law Society, business leaders and individuals working in different sectors, held in Windlesham.Speakers will share insights into the challenges they have faced and overcome in their careers. A key theme will be…See More
Sep 6, 2019

Profile Information

Business Name
Sapient
Type of Business
Business Management
Job Title/Role
Portfolio Executive
Tell Us About Your Business (include a phone number if you're happy to receive calls)
I am a Portfolio Executive specialised in helping businesses improve commercial performance through more effective control of their strategic marketing management. Particularly suited to medium sized businesses in transitional growth and facing the delegation of management authority for the first time.

By understanding the relationship between business strategy, customer engagement and financial performance, I will improve your return on marketing investment and provide long term value to stakeholders.

As an interim resource, I apply three key principles:
- to pursue corporate goals based on the desired result rather than the methods used
- to determine the absolute needs of customers and simplify how and what to serve them
- to organise internal teams and resources to reduce effort and increase performance

With more than 20 years of experience in both corporate and SME business environments, I have an extensive repertoire of techniques to address your commercial challenge.

If you need a commercial director to formulate a strategy, restructure a team, or develop a business initiative, hiring on a project basis can be more efficient than recruiting.

Telephone 07920 571672 Email alastair@acook.uk
Business Website Address
http://www.acook.uk
Additional Link (twitter for example)
http://uk.linkedin.com/in/alastairacook
Describe A Good Business Lead For Yourself
The decision to engage a Portfolio Executive is often the CEO or MD and certainly senior management level and this is the focal point of my business.

However, strategic initiatives are often delegated to management teams: project leaders or HR management may also be interested in my services

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